Insight-driven innovation for the moments that matter
Energy, relaxation, immunity, gut health – consumers want functional benefits delivered in formats that fit specific moments in their day.
Explore eight product concepts that show how combining functional ingredients can meet these demands and grow your portfolio into new consumer occasions. With more than 70 years of expertise – from formulation to package design – we can help you develop products that appeal to the right audience at the right moment. Ready to explore an idea? Get in touch.
Concept one: Good times
Simple and affordable nutrition for health-conscious adults (18-65) across a variety of lifestyles, who want to manage their energy levels and stay on track throughout the day.
Support the body at specific stages during the day
Ensuring nutritional needs are met, is the #1 emotional benefit sought by people considering food supplement and nutrition. But for as many as 30%, limited awareness about functional nutrition is a barrier to purchase.1 Good Times addresses this by pairing each product with a specific time of day, making the purpose of each drink immediately clear to the consumer. From a morning boost of energy to an evening wind-down – two distinct formulations designed around the occasions consumers already recognise.
Caffeine for the morning, magnesium for the evening
Each Good Times beverage combines protein with functional ingredients selected for a specific daily occasion. The morning variant pairs protein with caffeine and taurine as an alternative to high-calorie breakfast options. The evening variant combines protein with magnesium chamomile, lemongrass and lavender for evening wind-down.
Concept two: Balance
Designed for people looking for help with managing their weight and overall wellness, without sacrificing strength.
Light, satisfying and 99 calories
42% of adults and seniors globally, a large portion of whom are women, want to improve their weight management, making it the #3 health area to improve. An equal 42% wanted to improve their physical strength.2 Balance acknowledges this by bringing refreshing nutrition in bold flavours, supporting muscle mass without the calories or thickness of a traditional protein shake.
Clear whey and coconut water
Fibre and protein are the #1 and #2 ingredients associated with weight management.3 Balance combines 15g clear whey isolate for satiety with reconstituted coconut water for hydration and fibre that supports digestive health. Blood orange and ginger provide natural sources of vitamin C and antioxidants4 without any added sugar.
Concept three: Shake stars
Help make life just a dash easier for parents, especially those raising picky eaters.
Snack time gets an upgrade
For 40% of parents, supporting healthy growth and strong bones is a top priority, after immunity support. In fact, 30% of parents using nutritional supplements typically rely on healthy snacks between meals.3 Shake Stars is a smooth milkshake that helps make snack time simpler by combining popular flavours with key nutrients that kids might otherwise miss.
Lactose-free milkshake with protein and omega-3
Each 125ml milkshake contains 6g of protein to aid muscle development, along with 200mg of omega-3 DHA to support concentration and focus. A lactose-free recipe makes it gentler on sensitive tummies,5 while familiar flavours such as vanilla, chocolate and strawberry-banana make it appealing to kids.
Concept four: Sleep well
For those looking to replace alcohol or high-sugar treats before bed with a gentler alternative.
Make winding down more intentional
Sleep quality is the number one health area that 46% of adults report they want to improve. In addition, 81% of people globally say they want to improve their mental wellbeing.3 Sleep Well addresses these growing needs with a chocolate-based drink inspired by nightcaps, desserts and sober-curious trends, bringing a sense of indulgence to a more mindful night-time ritual.
Chocolate milk with protein, magnesium and vitamin B6
Each 250ml shake contains 20g of protein to support muscle recovery. It also combines magnesium with vitamin B6 to aid muscle relaxation and regulate stress levels. Cocoa powder imparts a rich chocolate flavour while vanilla extract helps enhance creaminess, creating an indulgent, dessert-like experience.
Concept five: Pre- and post-workout
For busy fitness enthusiasts, aged 16-35, who want to improve athletic performance, muscle strength, muscle size or overall fitness.
Fuel performance and recovery
Improving physical strength is the second most important area of health that people across the globe want to improve.3 Pre & Post are ready-to-drink workout beverages, designed to address this need. Built around precision nutrition, Pre helps prepare the body for exertion, while Post supports recovery afterwards.
300ml lactose-free formulas with protein
Pre combines clear whey protein isolate with caffeine, vitamin B6 and Palatinose to aid energy production and focus. Post blends protein, creatine, leucine and additional minerals to support muscle recovery and electrolyte balance, helping users bounce back. Pre comes in a pineapple and passion fruit flavour combination while Post is available in a combination of strawberry and cherry.
Concept six: Glow
For women, especially those aged 25-65, who take special care of their skin and body.
Radiate a healthy glow from the inside out
Interest in skin health is growing, with consumers in Asia, Brazil and the UK showing particular interest in "glowing skin".7 Glow responds to this opportunity with a refreshing drink designed to promote hormonal balance and support a healthy appearance with beauty-focused nutrition.
Clear protein with collagen, vitamins and minerals
Glow combines clear protein with collagen, vitamins C and D3 along with minerals like zinc, selenium in a convenient 250ml format. Together, these ingredients contribute to muscle maintenance, skin health and provide immune support. Flavours such as raspberry, blueberry, and cranberry add a fruity punch and make the drink feel both light and refreshing.
Concept seven: Digestra
Help seniors with specific digestive needs achieve gastrointestinal comfort and balance.
Daily support for digestive comfort
Digestive care is on the rise, with a noticeable increase in beverages carrying digestive-health claims.3 Digestra taps into this growing interest with a concept built around fibre and live cultures, designed for both middle-aged adults and seniors looking to support everyday digestive wellbeing.
Drinking yoghurt with chicory root, live cultures and ginger
Digestra is a 200ml drinking yoghurt, available in a combination of flavours such as apple-ginger, blackcurrant-juniper and pineapple-turmeric. The beverage brings together chicory root, live cultures and ginger extract in a convenient ready to drink format.
Concept eight: Mind and body
For seniors, 65 and above, who want to maintain strength, mobility and mental sharpness.
A convenient way to stay sharp and agile
Seniors want to improve their bone and joint health significantly more than the average adult, however, trust remains a key barrier to purchasing products that help address this need.3 Mind & Body responds with simple, effective messaging that combines physical and mental wellness in a smooth, fruity milk-based drink.
Milk-based nutrition with protein, collagen and omega-3
Mind & Body contains 20g of protein to support muscle maintenance. Each 300ml drink also combines collagen6, omega-3, B vitamins7 and vitamin D38. Together, these ingredients help energy production, promote joint health, support cognitive function and provide other benefits that support independence in everyday life. A flavour profile based on tropical fruits further imparts a feeling of refreshment.
1. Ipsos FSN U&A for Tetra Pak 2025, Trendipedia 2025, Ipsos 2023 for Tetra Pak on Health & Nutrition (BR,US, IN, CN, KR, KE, RSA, DE, ES, UK)
2. Ipsos FSN U&A for Tetra Pak 2025, Trendipedia 2025, Ipsos Global Trends 2024
3. Ipsos FSN U&A for Tetra Pak, Trendipedia 2025
4. Riso, P., Visioli, F., Gardana, C., Grande, S., Brusamolino, A., Galvano, F., Galvano, G. and Porrini, M. (2005) ‘Effects of blood orange juice intake on antioxidant bioavailability and on different markers related to oxidative stress’, Journal of Agricultural and Food Chemistry, 53(4), pp. 941–947. doi:10.1021/jf0485234. __Mao, Q-Q., Xu, X-Y., Cao, S-Y., Gan, R-Y., Corke, H., Beta, T. and Li, H-B. (2019) ‘Bioactive compounds and bioactivities of ginger (Zingiber officinale Roscoe)’, Foods, 8(6), p. 185. doi:10.3390/foods8060185.
5. Sharp, E., D’Cunha, N.M., Ranadheera, C.S., Vasiljevic, T., Panagiotakos, D.B. and Naumovski, N. (2021) ‘Effects of lactose-free and low-lactose dairy on symptoms of gastrointestinal health: A systematic review’, International Dairy Journal, 114, 104936. doi:10.1016/j.idairyj.2020.104936.
6. García-Coronado, J.M. et al. (2024) ‘Effect of collagen supplementation on knee osteoarthritis: an updated systematic review and meta-analysis of randomised controlled trials’, Clinical and Experimental Rheumatology. doi:10.55563/clinexprheumatol/kflfr5
7. Fairbairn, P., Dyall, S.C. and Tsofliou, F. (2023) ‘The effects of multi-nutrient formulas containing a combination of n-3 PUFA and B vitamins on cognition in the older adult: a systematic review and meta-analysis’, British Journal of Nutrition, 129(3), pp. 428–441. doi:10.1017/S0007114522001283.
8. Aspell, N. et al. (2019) ‘Vitamin D deficiency is associated with impaired muscle strength and physical performance in community-dwelling older adults: findings from the English Longitudinal Study of Ageing’, Clinical Interventions in Aging