Get ahead of the trends
Our regular Trendipedia reports keep you up to date with the emerging consumer trends, so you can steal a march on your competitors and capture new business opportunities as they arise. Read below about the Hyper Convenience trend, which highlights consumers’ growing demand for instant access to products and services.
When convenience is no longer enough
The bar is rising on convenience, as consumers demand increasingly quick and easy solutions that fit into their fast-paced lives. Welcome to the age of Hyper Convenience. Find out what’s driving this trend and how you can address it.
