Get ahead of the trends
Our regular Trendipedia reports keep you up to date with the emerging consumer trends, so you can steal a march on your competitors and capture new business opportunities as they arise. In this report, you can read about how modern consumers increasingly expect food and beverage brands to take the lead on sustainability.
Building in the ‘green’ without raising the price
How you can increase market share, while helping consumers achieve their eco-friendly consumption goals? One way is to be ‘Green by default’. In other words, make sustainability a co-benefit of your products…along with convenience, affordability, health and everything else people expect from your brand.
