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Home Insights Food categories Plant-based products Let’s match soya occasions with packaging

There are few limits to how and when consumers enjoy soya products. Thanks to variations in viscosity, flavours, and the convenience of ambient distribution, they are just as apt to pour into the breakfast bowl as to bring on the commute. So, considering that variety of consumption occasions, the package is a critical piece to the puzzle of generating great consumer experiences.

Let's take a look at three different Loccations below.

1. FOR SMOOTH MORNINGS

2. A HANDY ENERGY BOOST

3. MINDFULLY RELAXING

2 cartons with soya beverage

The secrets behind the ultimate drinking experience

How did we go about creating the ultimate on-the-go experience of soya beverages? To get there, we needed to find out what packaging attributes, from the positioning of the opening to volume, consumers preferred. By paying attention to every little detail and diving into consumer insights, our ambitions and structured approach resulted in the Tetra Prisma® Aseptic 250 Edge package with DreamCap™ 26.
Explore the insights⁠
Soya bean production line

3 reasons to choose our end-to-end solutions

Discover why we think we are your ideal advisor and partner for whole soya beverages and the benefits with our end-to-end whole bean soya solutions.
Find out more about our solutions for whole bean soya⁠

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