Tetra Pak Index: Online Grocery

Tetra Pak Index: Online Grocery

The 11th annual edition of the Tetra Pak Index focuses on the rise of online grocery and the unique opportunities it presents for the food and drink industry. This year’s report is full of insights into this new omnichannel world, and is based on research conducted in 5 countries with consumers, plus a deep dive shopper tracking study in US and UK, interviews with eRetailers in US, Europe and China and a global market segmentation study conducted by Euromonitor. Exclusively launched at Packaged, The 7th Global Summit in Amsterdam on 25th and 26th June 2018.

The power of the internet is transforming grocery, just as it has revolutionised so many other retail sectors. Grocery offers particular challenges, but these are being addressed and overcome, and online continues to grow significantly faster than (and often at the expense of) other channels.

Redefining the Consumer Experience

E-commerce redefines the way consumers receive, experience and react to products. With more ways to buy and more places to get information than ever before, brand to consumer engagement throughout the path-to-purchase, and afterwards, becomes essential. In this section you will find out why online is the fastest growing channel for groceries today, how retailers and brands are viewing online as a crucial consumer channel, and how the race to capitalise on its disruptive influence is becoming a catalyst for wider retail transformation. The business models of today, and in the future, and the circular consumer journey that is speeding up innovation at almost every touchpoint to increase consumer perception and satisfaction.

Illustration: mother and child grocery shopping

Market Analysis

A Tetra Pak-commissioned study carried out in February 2018 interviewed leading e-retailers offering online groceries in North America, Europe and China. Its goal was to understand their sales channels, value chain and packaging needs, as well as to get their perspective on the needs of consumers in their geographies, both now and in 2025. In this section you will find out what key factors they are focused on, technology they are investing in, and our recommendations to food and drink brands to meet these needs.

Illustration: well known landmarks and grocery truck

Trends shaping Online Grocery

We see four key trends shaping the online grocery marketplace, both today and tomorrow: Convenience; Technology & Performance; Sustainability; and Personal & Unique. In this section we also explore what is driving consumer satisfaction, what factors contribute to loyalty and how they will develop in the future to meet the needs of the ‘always on, on demand’ consumer generation.

Illustration: grocery truck, home delivery

TETRA PAK INDEX 2018