Opportunities to impress
What are they drinking?
Most typically, products which fit the Distinction Need State were found to be:
Smoothies (milk, yoghurt or fruit-based)
Herbal based cold drinks
Special milks (e.g. rice or grain)
Energy drinks
Read more about Plant-based drinks in Findbyfood and read case articles Kagome breaks into the smoothie market and Kaslink teams up with Tetra Pak - launching new oat-based drinks
Their unique drink in a unique package
The research also found that this group of consumers typically want a beverage that is unique, stylish, creative and exciting.
Their ideal package is playful and fun to play with, has a new and attractive shape which stands out, has colourful graphics and portrays a high-quality premium image.
New ranges of packaging material finishings from the Tetra Pak® Artistry portfolio are an interesting fit with the Distinction Need State.
Source: Tetra Pak global Needs States occasion-based segmentation study (dairy, juice and still drinks), 2017