The market for plant-based beverages is booming and will continue to do so. Partnering with Tetra Pak, you get access to consumer insights as well as knowledge about new innovative food sources so that you can launch completely new products or add value to existing ones. We help you develop ideas, test formulations and then quickly get your product out there on the shelf in exciting packages.
"All our ingredient suppliers have proper certificates relating to standard and food safety."
Realise the potential of ingredients
One of the most exciting parts with plant-based beverages is the wide selection of raw materials to work with. And the ongoing rapid market expansion is driven by producers exploring new ingredients. We facilitate this development by connecting ingredient suppliers all over the world with producers wanting to tap into plant-based beverage’s potential. If you find a particular food source appealing, we help you locate a reliable, high-quality supplier. And for your convenience, all of our ingredient suppliers have proper certificates relating to standard and food safety.
We have learned from our long history of working with producers that every process for creating or updating an existing plant-based beverage is unique. Some come to us with the first seed of an idea, wanting support from our marketing services to define the consumer segment and develop the right product concept. And sometimes, a close to finished product can be in place, but the producer wants to fine-tune it before launch, be it with new ingredients or packaging design.
We have the competence and services to help you at both of these ends – and every step in between. Innovation is all about understanding and adapting, which is why we prioritise flexibility over off-the-shelf solutions. Especially in such a dynamic and growing market as plant-based beverages, there are so many paths we can explore. To embark on those, we sit down in collaborative workshops to explore your challenges, goals and how to tailor the best support for you within our end-to-end partnership.
First things first
The step from producing dairy to plant-based beverages might not be as long as you think. However, there is one fundamental difference:
"Milk is a liquid, whereas plants are not. And that is the tricky part. The extraction process looks different for grains, beans, and nuts."
From an operations perspective, you need access to the right equipment and knowledge to turn plants into beverage formulas. So, if you want to introduce a new food source to the world of plant-based beverages, we are happy to support you in mapping out the possibilities and guide you in the extraction. But it does not have to be about breaking new ground – if you are interested in oat or soy, we support you in approaching the handling of the ingredient most effectively. Our Product Development Centres do everything from piloting your products in a lab environment to scaling up for industrial production.
Consumer expectations evolve as plant-based beverages grow. As a producer, you need the flexibility to develop products that align with contemporary consumer needs. That is what our packaging and distribution services allow you to do. Our packaging services reduce the time between design and print, while our network of co-packers provides the possibility to pilot the production of your product. These services shorten the distance between your ideas and a ready product.
Digital media and e-commerce are on the rise. And plant-based beverages are great to explore their potential. Plant-based beverages' primary consumer segment of young, modern, and highly digital literate individuals are keen to adopt digital consumption experiences. Attach a QR code to the package and let consumers learn about the origins of your beverage, have them collect multiple QR scans for future discounts, or perhaps design the perfect package for digital purchases.
However you wish to materialise your creativity in the world of packaging and distribution, we have the services and technology supporting you in it.
Sustainability and consumers in mind
We support you in accounting for these key consumption drivers already in the product development phase. By doing so, you make sure that the fundamentals of your product, for example, the ingredient’s source, packaging material, and processing methods, align with consumer expectations.
Consumers want their plant-based beverages to be environmentally sound and healthy.
The integrated edge
Unlocking plant-based opportunities
The consumer perspective
What else do consumers want? This trend report gives you the answers.
Capture your piece of the pie
Plant-based is on the rise, and we have the numbers to prove it.
Meet the people behind the beverage
Curious about partnering with Tetra Pak? Here you meet a team of professionals, talking about product development generally and oat beverages specifically.
Best-practice lines for plant-based beverages
Best-practice line for oats - oat grain line
Best-practice line for oat - oat flour line
Best-practice line for oat - oat compound line
Best-practice line for soy - soy extraction line
Best-practice line for soy - soy powder line
