Go Nature. Go Carton.


Why we need to rethink the future of plastic

95% of the value of plastic packaging material, worth USD 80-120 billion annually, is lost to the economy.1 Using recycled material can help increase recycling rates2 and help make recycling more economically viable. And using third-party certification when sourcing the recycled material can help ensure the material is produced in a sustainable way.           

Increasing the use of renewable materials

In 2019, we became a signatory of the New Plastics Economy Global Commitment of the Ellen MacArthur Foundation. As one of our commitments, we will incorporate a minimum of 10% recycled plastic content on average across our beverage cartons sold in Europe by 2030. We also aim to use recycled plastics for distribution solutions.

As part of these commitments, in early 2021, we introduced certified attributed recycled polymers in close collaboration with one of our polymer suppliers, INEOS. With this project, we became the first company in the food and beverage packaging industry to earn the Roundtable on Sustainable Biomaterials (RSB) Advanced Products certification. 

This development means less dependence on fossil-based plastic and helps keep existing resources in use for as long as possible. Our long-term ambition is clear: for all our packaging to use renewable or recycled polymers, ending the extraction of fossil feedstock and supporting the transition to a low carbon circular economy.

Read more on Certified recycled polymers

Our focus areas

see through packages on forest background

Circular package design for a circular economy

Find out how we are working to simplify material structures to make recycling more economically viable.

Woman pouring milk in bowl

Sustainable & anti-littering openings

Find out how we’re innovating packaging design to help reduce plastic litter.

Tetra Pak cartons standing with sugarcane cardboard background

Plant-based renewable materials

Find out how we are working on increasing the share of renewable materials in our paper-based carton packages.