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The tuna category is evolving – is your business positioned to lead it?

Woman evaluating alternatives, carton or can

Consumer expectations are shifting

Sustainability and convenience are reshaping how consumers choose tuna. Cartons are already independently perceived as the most sustainable packaging format1, and that perception is a commercial opportunity waiting to be captured.

Tuna in cans and cartons on shelf

Retail buyers are raising the bar

Packaging sustainability is no longer a reporting exercise, it is a commercial conversation. Retail buyers are asking harder questions, and producers with the right answers will have a significant advantage on shelf.

One finger holding Tetra Recart carton with tuna

The window to lead is still wide open

Tetra Recart is the first paper-based carton in the shelf-stable tuna category. The producers who move now have the opportunity to shape how the category evolves, and to do so on their own terms.

The numbers that make Tetra Recart for tuna impossible to ignore

Illustration: 85% lower carbon emissions

A lower carbon footprint

Tetra Recart generates 85% lower carbon emissions than steel cans2, independently verified and ready to anchor your sustainability story.

Illustration: 20% more filled units per pallet

More product. Same truck

Up to 20% more filled units per pallet versus traditional round formats3, reducing transport cost per unit and the emissions that go with it.