Our regular Trendipedia reports keep you up to date with the emerging consumer trends, so you can steal a march on your competitors and capture new business opportunities as they arise. In this report, you can learn how consumers are looking to improve their health, immunity and performance by choosing the right food and beverages.
One longer term consequence of the pandemic is a more proactive approach to health. We explore how the desire to be ‘in control’ is affecting consumers’ food choices in the post-COVID world.