Get ahead of the trends
Our regular Trendipedia reports keep you up to date with the emerging consumer trends, so you can steal a march on your competitors and capture new business opportunities as they arise. In this report, you can learn about Amplified Experiences — how modern consumers are finding moments of fun and distraction through novel or nostalgic products.
Consumers just want to have fun
As a brief escape from the daily grind, many consumers are seeking Amplified Experiences — playful, multi-sensory food and beverage products that elevate their everyday lives. We explore how you can address this trend, with wild flavour combinations and collaborations that bring moments of magic.
