Best-in-market product development support

Experience the benefits of working with the only end-to-end integrated solutions provider and streamline your prototype formulations development and trial process while reducing the risks!

Category Expertise

Category Expertise

Leverage our unmatched consumer insights and develop product ideas tailormade to meet your consumer needs and preferences.

Ideation and co-creation

Ideation and co-creation

Experience the co-creation and concept development journey at our specialised Customer Innovation Centres.

Plant-based Centre of Expertise

Centres of Expertise

From our specialised centres of expertise to our global network of specialist partners, get access to an unparalleled portfolio of solutions

Your Innovation Journey:
Solutions and Support for Your Success

Tetra Pak’s comprehensive Marketing Services provide the insights, inspiration, experience and expertise to take prospects on a collaborative journey – from idea generation, through to product formulation and commercialisation and package design to launch.

Category Expertise and Insights

At Tetra Pak, we have strong category expertise that could turn into powerful insights for category development. These insights help our customers gain an understanding of the market, consumer trends and the ingredients that will cater for specific market’s needs. To successfully step into these new ambient drinking yoghurt opportunities, your concepts need to stand out and meet consumers’ desire – innovation, premium & indulgence, and health & well being . Our powerful insights enable customers to gain an understanding of the market and the opportunities available with ambient drinking yoghurt in Asia Pacific.
Category expertise and insights

Ideation and Co-creation

At Tetra Pak, our specially-designed Ideation and Co-creation Program allows us to work closely with our customers to understand your ambitions and expectations, in order to support you in a more collaborative, comprehensive and cohesive way.

Our Ideation and Co-creation Program has seen us hold over 500 Workshops in the last five years to support our customers. These sessions include know-how sharing, co-creation support and the facilitating of speedy formulation prototyping.

Ideation and co-creation

Fast-track Product Concept Development

An important feature of Tetra Pak’s Marketing Services is the network of Product Development Centres (PDC) in key locations across APAC and the world, providing dedicated resources to fast-track product concept proto-typing and formulation development.

Each PDC is fitted with tools and technologies designed to support brainstorming, research, concept design and development as well as formulation testing.

Fast-track product concept development

Research and Development

With Tetra Pak’s research and development Support you can speak to experts who have an in-depth understanding of the ambient drinking yoghurt category, to ensure you are able to pilot the best product formulations.

By utilising our ready-to-use formulation library, which has been developed by our experts and covering a wide range of ingredients and needs, you can create new products that consumers will appreciate. You can even use our wide-ranging processing equipment and in-house testing equipment to generate innovative concepts.

Research and development

Learn More About Our End-To-End Solutions for Ambient Drinking Yoghurt