Yoghurt is on the rise in Southeast Asia

Consumers today can’t get enough of yogurt - and they’re hungry for more. Across Southeast Asia, yogurt consumption is accelerating. Forecasted to grow +10% year-on-year*, yoghurt is outpacing other dairy segments.  

 

From drinkable, on-the-go options to wellness-focused varieties with added health benefits, consumers across the region are looking for more flavour, more function, and more formats that fit their lives. 

 

This is the moment to lead. Are you ready to capture it? 

What’s driving the rise of yoghurt?

Yoghurt has become more than a breakfast staple. It's a midday snack, a fitness fuel, a plant-based indulgence, and more. Key trends driving the yoghurt momentum include:

Health & wellness

Consumers are choosing yoghurt that not only tastes good but supports gut health, high protein needs, and overall wellbeing.

Convenience is king

Demand is rising for portable formats like drinkable yoghurts and single-serve packs that fit busy, on-the-go lifestyles. 

Thirst for innovation

Shoppers are craving new flavours, regional twists, and textures that offer exciting, personalised experiences. 

Clean label expectations

Simplicity matters. Consumers are scanning for shorter ingredient lists, natural components, and transparent sourcing.

Plant-based expansion

Yoghurts made from soy, oat, almond, and coconut are gaining ground, driven by health- and lifestyle-focused diets. 

Responsible consumption

Sustainability influences purchase decisions, from ethical sourcing to recyclable, low-impact packaging.

Stir things up

Drinkable. Dairy. Plant-Based.

 

Yogurt is more versatile than ever, and so are today’s consumers. Brands are mixing new textures, flavours, and formats to meet rising demand, but with more options come more questions:

 

  • What resonates with health-focused shoppers? 
  • Which formats fit modern, on-the-go lives? 
  • How do you scale smartly and sustainably? 

 

Wherever you are in your yogurt journey, Tetra Pak is here to help, combining market insights with end-to-end technical expertise to turn big ideas into shelf-ready success. 

 

Go deeper and watch our "From Idea to Yoghurt" video series – where Tetra Pak experts unpact what it takes to launch a winning yoghurt products.

Your guide to craft yoghurt for everyday moments

Our exclusive mini guide unpacks how to design drinkable yogurt products that meet evolving consumer expectations.   

 

Learn how Tetra Brik® Aseptic offers flexible packaging formats that fit real-life use cases — and how Tetra Pak’s end-to-end expertise brings it all together.  

Your guide to craft yoghurt for everyday moments

Fuelling yoghurt consumption for active lives

With drinkable yoghurt gaining popularity among health-conscious and on-the-go consumers, this guide explores key considerations for food brands — from performance nutrition to the importance of packaging that is sleek, portable, and lifestyle driven.

 

Discover how Tetra Prisma® Aseptic helps brands meet the needs of on-the-go consumers with ergonomic, resealable packaging that moves with them.

 

Fuelling yoghurt consumption for active lives

Challenges in yoghurt processing – and how the experts solve them

From preserving texture to handling diverse recipes and reducing resource waste, here’s how expert-led yoghurt processing tackles complexity and keeps your production ahead of the curve. 

Understanding ambient yoghurt

Discover how ambient yoghurt is reshaping dairy shelves—offering convenience without compromising quality and what dairy professionals need to know.

Dairy and plant-based yoghurt production on a single hybrid line

Thinking of expanding into plant-based yoghurt? This white paper offers practical insights for dairy producers and newcomers to plant-based product development, covering raw materials, processing and quality optimisation. 

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* Roland Berger. (2023). ASEAN Private Equity Newsletter. Retrieved from https://content.rolandberger.com/hubfs/Roland_Berger_ASEAN_PE_Newsletter.pdf