Go Nature. Go Carton.


Helping set the strategy for increased recycling

Partnership and collaboration with stakeholders are critical to building sustainable recycling value chains. As a part of our efforts to increase recycling rates, we support packaging recovery organisations, multi-stakeholder alliances and initiatives, beverage carton associations and recyclers. We work with them on product, equipment and technology development, with the aim of expanding the recycling of packaging. This is important for ensuring carton packages can be recycled in the markets where our business operates. 

How industry coalitions help advance recycling around the world

The Consumer Goods Forum

We are a proud member of the CGF Plastic Waste Coalition for Action, along with 40 of the world’s leading brands and retailers. We are a member of all workstreams, including on packaging design, EPR and chemical recycling. Some recent achievements include finalising the first two in a planned series of “golden design rules” aimed at accelerating progress towards the Coalition’s aim of using less and better plastic and signing a memorandum of understanding with the Packaging and Recycling Association for Indonesia’s Sustainable Environment (PRAISE) to explore ways of accelerating recycling in the country and support the scaling up of industry action.


We are a founding member of 4evergreen, an industry alliance of 59 members that aims to boost the contribution of paper-based packaging in a circular and sustainable economy. We also founded EXTR:ACT in the EU and the Carton Council in North America, both of which foster the full recycling of carton packages. 

Global Recycling Alliance for Beverage Cartons and the Environment

We joined forces with leaders from suppliers and competitors including BillerudKorsnäs, Elopak, SIG Combibloc and Stora Enso to form GRACE, of which we are also co-chair. GRACE brings together producers of carton packages, liquid paperboard and similar paper-based packaging to promote their products’ assets and increase effective collection and recycling worldwide. 

By being part of these initiatives, we believe we can contribute more and make a bigger impact on recycling around the world.  

Recycling focus areas