All Packaging Insights

Flavoured milk

Stay on top of consumer trends

Current consumer trends and UHT technology – a perfect match? Absolutely.

Mother and a child looking at smartphone

Scan and win promotion generated consumer loyalty

Sales of nectar drinks increased almost instantly as thousands participated in an instant prize draw. A scan and win promotion was a new way to connect with consumers and gave a deeper insight into consumer behaviour with real-time scanning data.

Couple looking at a laptop

Virtual currency boosted sale

The collecting of virtual coins to exchange for prizes was an incentive for consumers to purchase and scan packs of nectar. Coins could be exchanged for prizes during this scan and win campaign. As a result, sales of the brand of nectar rose by 10%.

Young woman in a sofa with laptop and smartphone

Scan and win promotion generated consumer loyalty

A dairy company launched a scan and win promotion in the run-up to Christmas. The promotion was a success that far exceeded expectations. Sales rose by 28%. They sold 300,000 litres more milk in December 2020 compared to 2019.

Sales increased by 18%

How consumer engagement increased sales by 18%

A company in Latin America increased sales by 18% when using a Connected Package scan and win promotion with relevant content about fitness and health.

How a dairy company got access to information about their customers

How a dairy company got access to information about their customers

A fun and educational campaign, created via our Consumer Engagement Solution, gave a dairy company in Europe access to a wealth of information about their custo

How a Chinese dairy boosted brand awareness of their high-quality ambient yoghurt

Sales of yoghurt increased by 12% in China with a scan and win promotion

A dairy company in China created brand loyalty with a scan and win promotion using our Consumer Engagement Solutions and Tetra Pak® Connected Package Platform.

Climate change, water scarcity and consumer health are among challenges

Challenges, trends and opportunities in juice, nectar and still drinks industry

Climate change, access to water, energy costs and the health trend among consumers are among the trends facing the juice, nectar and still drinks industry.​

Laurence Mott

Protecting food - before, during and after COVID-19

Laurence Mott, VP Development and Engineering talks about food safety from end to end, industry collaboration along with stringent standards to protect food​.

Truck in warehouse, packaging material

Providing critical nutritional products to those in need

The COVID-19 pandemic has put unprecedented pressure on food supply chains worldwide, where meeting any unexpected request truly challenges lateral thinking

Beckers bester four package

A natural fit: beckers bester and Tetra Pak® Craft packaging material

With the domestic juice market in decline, German producer beckers bester set out to find a package that would help its new range of organic juices and nectars

Tine Logo

Customisation is key for Tine

Tetra Pak has worked closely with Tine, Norway’s leading dairy producer, to provide filling equipment for its new state-of-the-art plant at Bergen

FSC™-labelled package

Milestone for FSC™-labelled packages

Tetra Pak reached a new significant milestone in early 2019, with the total number of FSC-labelled packages delivered passing the 500 billion mark.

Girl with milk mustache

The rise of ambient yoghurt

Ambient drinking yoghurt, which does not need refrigeration, is popular among Chinese consumers and is now spreading across Asia Africa and Latin America

Immergut team

Flexible end of line solution for Immergut

​​​​​​​​​​​​​​​​​​​The power of three: Elettric80 and Tetra Pak deliver a flexible end of line solution for German dairy producer Immergut

Intelligent packaging

Frontiers of intelligent package

By giving every package a unique code and combining this with the intelligent use of data captured throughout the value chain, you can transform your packaging

Cardboard box

Hellenic Dairies sees the benefits of integrated plant management

A major investment in Hellenic Dairies plant in Romania resulted in the installation of a comprehensive range of end-of-line and warehousing equipment.

Tetra Prisma Aseptic, Pinar protein milk

Protein milk launch strengthens Pınar​’s standing as an innovative market leader

​Protein-enriched products is a popular trend and a area for growth in the Turkish market. Pınar Süt has launched Turkey’s first UHT protein-enriched milk

A carton package.

Reduce development cost and time to market

You have an opportunity to develop attractive and profitable new products in the ready-to-drink food supplement and nutrition category.

"Taste Success" on a carton package.

From ready-to-drink ideation to bestselling product

Tetra Pak helps at every stage of the new product development process to support your product’s success while reducing development costs and time-to-market.

Maeil Dairies Tetra Brik 900 Ultra Edge

Standing out from the crowd with Tetra Brik 900 Ultra Edge

When Maeil Dairies set out to revitalise the market for chilled white milk, Tetra Brik® 900 Ultra Edge with LightCap™ 30 was the natural choice.

School children in Russia

School milk promoting milk consumption and improving health in Russia

To improve child health and promote milk consumption, school milk was launched in 2005. School milk now reach 10% of the Russian school children.

Al Rabie Vitatlity C package.

Al Rabie shines bright with Tetra Pak® Reflect

To appeal to millennials, Al Rabie has launched its new sports drink Vitality C in our innovative holographic packaging material Tetra Pak Reflect.

Forest from above

FSC™ Certification

We see FSC™ as offering a credible universal standard and we actively encourage our customers to display the logo on their packages.

Girls with sunglasses smiling

Packaging up millennial success

By examing the needs that characterize millennials, we can demonstrate how brands can optimise their products and packaging to meet these needs.

Children receiving milk at a school in Burundi

A new programme to improve children's nutrition and school attendance in Burundi

Tetra Pak is supporting our customer, the newly founded local company Modern Dairy Burundi, to help boost the nutrition of 20,000 children

Kaslink drink in Tetra Brik Aseptic carton

Kaslink teams up with Tetra Pak to stay one step ahead

Kaslink is a young fearless Finnish food company with the ambition to create new, ground-breaking products. One trend is non-dairy products based on oat

Dairy Plus drinking yoghurt

​​​​Right size and right price​ for Dairy Plus ​​drinking yoghurt

When Dairy Plus drinking yoghurt was launched in Tetra Brik® Aseptic 100 Base, sales more than quadrupled in the first two months and have doubled since 2010.


Playing our part in school feeding in Bolivia

Tetra Pak have worked together with the local food processing industry to improve school feeding programmes across Bolivia.

Strawbetty yoghurt, Tetra Top

Drinking yoghurt: moving away from plastic

Our customer Skånemejerier turned to us to assist for for a sustainable alternative carton package for beverages to be consumed on-the-go

Boy looking at Al-Safi packages

World first for Al Safi Danone

Faced with declining demand for its flavoured milk in portion packs, Al Safi Danone launched an innovative initiative targeting children

Splash of juice

Tropicana is driving change on the retail shelf

The package has played a key role in influencing both supermarkets and convenience stores to give the range increased – and more prominent – shelf space.

Tetra Rex gable top carton packages

Tetra Rex gable top cartons for a variety of food products

Since 1965 with the introduction of the Tetra Rex package, the package has become a staple item in fridges all over the world.

Vita Coco coconut water in Tetra Prisma Aseptic carton

​​​​​​​Vita Coco​ leading the way with coconut based beverages

It all began in 2004 when Mike Kirban and Ira Liran met two young Brazilian women in a New York bar, who sang the praises of the “agua de coco” back home..


Kagome leads the way with vegetable juice

Kagome has succeeded in reversing a decline in sales by re-launching four of its leading SKUs in Tetra Brik® Aseptic 200 Slim Leaf in October 2015.

Tetra Classic cartons in steel baskets

The quest to preserve food and drink

Tetra Pak pioneered the development of aseptic packaging in the 1960s - described as ‘the greatest food innovation of the twentieth century’

Woman shopping in store

The Advantages of co-packing with Tetra Recart

Co-packing brings benefits throughout the value chain, for producers and brand owners, retailers and consumers.

Food and beverage packaging trend report

Trend report food and beverage packaging

In this report we share the insights into the latest global trends in the food and beverage packaging industry.

Circular package design for a circular economy

Relatively little waste in the world is recycled. That’s why we are working on a package design that can help boost recycling rates around the world.

Giving recycled carton materials new life

By increasing the use of recycled carton materials and enhancing the properties of recycled materials, carton recycling can reach its full potential.

Industry coalitions drive recycling forward

Recycling is a shared responsibility. To improve collection and recycling rates of cartons, we need to work together in partnerships to promote recyclability.

Working to expand recycling capacity and solutions

By engaging with paper and plastic recyclers around the world, recycling capacity can be scaled and optimised to increase recycling rates.

Improving recycling from the start

Through a circular approach to package design with a simplified material structure and increased paper-based content, more recycled material can stay in use.

A future with sustainable openings and less litter

Almost a third of all plastic packaging is never collected for recycling. Through innovative packaging design we can reduce plastic litter in our environment.

Towards the world’s most sustainable food package

Renewable materials, recycled material, sustainable openings and packages designed for recycling are key to creating the world’s most sustainable food package.

Dairy farmers, Källsjö dairy Sweden

Every package counts, local Swedish dairy chooses Tetra Rex

The local dairy at Källsjö in Halland, Sweden had a problem with off-taste on their products. They needed help urgently to solve the problem