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Insights from Tetra Pak

Consumer trends and insights

How resilient is your business in the face of consumers’ evolving needs and preferences? Leverage our global trend reports and consumer research to understand what’s coming up and prepare for the future. Keep your offering up-to-date and capitalise on new business opportunities as they arise.

What’s going on and what’s coming up?

Combining the findings of numerous external trend reports with our own research, Trendipedia reports help you get under the skin of your consumers. Understand what’s driving their behavioural changes and how the emerging trends are likely to affect your business.

Trendipedia executive summaries for download

How are consumers’ views on sustainability shifting?

Growing economic pressures and political turbulence are impacting consumers’ purchase decisions. While still valuing sustainability, many increasingly expect businesses to make “sustainable” options available, easy and automatic. Learn how food and beverage companies can remain competitive in this new landscape.

Download report: Green by Default⁠

Shopping fresh tomatoes in local grocery store

Authentic Connections matter more than ever

In an era of global uncertainty and economic pressure, many consumers are choosing food and beverage brands that feel familiar and close to home. Our Accelerating Authentic Connections report explores the growing importance of local economies, regional sourcing, and community-driven value. Discover the opportunities this may be opening up your business.

Download report: Authentic Connections ⁠

Consumers just want to have fun

As a brief escape from the daily grind, many consumers are seeking Amplified Experiences — playful, multi-sensory food and beverage products that elevate their everyday lives.* We explore how you can address this trend, with wild flavour combinations and collaborations that bring moments of magic.

*Trend report – Amplified Experiences

Download report: Amplified Experiences ⁠

Building loyalty: where sustainability meets affordability

To build lasting loyalty, consider making sustainable choices accessible and affordable. Cost can be a major hurdle for consumers seeking sustainable products (e.g., 62% of UK consumers cite it as a barrier). A 'Green by default' approach, integrating sustainability alongside convenience, health and affordability, could be a valuable strategy.*

*Trend report – Green by Default

Download report: Green by default⁠

Couple hiking, taking a break drinking coffee

What’s new in the Mindful Wellness trend?

In this restless decade, consumers are redefining health and wellbeing. Our Shifts in Mindful Wellness report explores the growing tension, and convergence, between natural, clean-label living and tech-enabled health optimisation. Discover the trends, insights and opportunities shaping the future of your business.

Download report: Mindful Wellness trends⁠

How consumers are outsmarting the system

Group buying. Bulk buying. Buying private label goods. In the current economic climate, many consumers are looking for smart new ways to spend less on food, without compromising on quality.* Learn how you can support their ambition to be more Savvy and Conscious.

*Trend report – Savvy and Conscious

Download report: Savvy and Conscious⁠

Earlier reports

Slowing down and getting ‘real’

What do buying local produce, home bars and the relaunch of Nokia’s classic 3210 brick phone have in common? They are all manifestations of the Authentic Connections trend – a collection of consumer responses to our fast-paced, technology-driven world. They all indicate a desire to slow down and get more real.*

*Trend report – Authentic Connections

Download report: Authentic Connections⁠

When convenience is no longer enough

The bar is rising on convenience, as many consumers demand increasingly quick and easy solutions to match their fast-paced lives.* Our report explores this emerging trend – what’s driving it and how companies are addressing it with technologies that enable seamless on-the-go experiences and almost instant gratification.

*Trend report – Hyper Convenience

Download report: Hyper Convenience⁠

Generating trust in an artificial era

Now anyone with a mobile phone and an internet connection can fabricate a convincing enough “truth”, consumers are wondering who and what they can actually trust. How is this affecting their choices …and your business?

The price of sustainability

Consumers’ willingness to buy ‘green’ is being affected by widespread economic constraints. In this report, we ask: does the environment have to take a back seat in tough times, or can producers combine sustainability with lower costs?

How are people shopping today?

Digital technologies are changing how people buy their edible groceries. Here, we examine four retail trends that illustrate how our habits - and our expectations - are changing.

Empowerment through diet

One longer term consequence of the pandemic is a more proactive approach to health. We explore how the desire to be ‘in control’ is affecting consumers’ food choices in the post-COVID world.

Smart and adaptive

How are consumers adapting to the economic slow-down and cost-of-living crisis? Many are embracing smart, adaptive strategies such as Life Hacks and Flexi-shopping.

New opportunities in Mindful Wellness

Wondering how to adapt your offer to meet the Mindful Wellness trend? Unsure whether to go clean label, add functional ingredients to your products, or focus on essential nutrients for GLP-1 users? Our latest consumer trend report helps you navigate the labyrinth of Mindful Wellness.*

*Trend report – Mindful Wellness.

Download report: Mindful Wellness⁠

Trendipedia explained

Business Insights Leaders Anna Larsson explains how our trend reports are put together, with a focus on the food and beverage industry to save you time and effort.

Trendipedia explained

Business Insights Leaders Anna Larsson explains how our trend reports are put together, with a focus on the food and beverage industry to save you time and effort.

Demand Spaces

Develop your offer based on actionable insights

Hoping your next new product will be a bestseller? Don’t leave it to chance. Talk to us about Demand Spaces, the advanced segmentation model that helps you identify where consumers’ needs are not being served by current products.

All together we’ve identified 12 Demand Spaces in the market for non-alcoholic beverages & 12 Demand Spaces in the culinary categories. The data was gathered from:

Join us for a Demand Spaces workshop

Are you offering the right products?
Are you targeting the right consumers?
Is your communication in tune with their evolving values?
Would your products be more successful in a different package or package size?

We invite you to bring all your market knowledge and business accumen to a Demand Spaces workshop so we can figure out the answers together.

Join us ⁠

Demand Spaces explained

Business Insights Leaders Anna Larsson and Antonella Maccarone explain how our twelve Demand Spaces have been identified and the value they bring to your business.

Demand Spaces explained

Business Insights Leaders Anna Larsson and Antonella Maccarone explain how our twelve Demand Spaces have been identified and the value they bring to your business.

Our expertise

Customer case: water with a difference

Read about the Polish start-up that’s using a side-stream from fruit juice production to develop a new range of healthy beverages. Discover how we worked together to identify the ideal target group and communication platform for their new concept.

Find out more about creating a value-added products⁠

Tetra Top carton package, green juice in glass

5 ways to refresh your product portfolio

When you combine our global knowledge with your own understanding of a specific product category, consumer group or geographical market, it’s easier to see the way forward; to spot what’s missing from your product portfolio. Maybe just a small tweak in your package size, communication or product recipe is all it takes to tap into the Zeitgeist!

Read about the 5 ways to refresh your portfolio⁠

Focus on the food & beverage industry

Our trend reports draw on the 40+ research projects we carry out each year, as well as on external research carried by reputable companies like Ipsos and Mintel. We collect all the information and group it into themes that are relevant for the food and beverage industry. We then analyse how the emerging trends may affect your business, and work together with you to identify new directions for your product innovation.

Find out more about how Trendipedia is put together⁠

Innovation and product development

Product innovation

Whatever your current vision, we’re dedicated to innovating both with you and for you to build a more resilient and profitable future.

Learn more about innovation solutions⁠

Food experts in pilot plant, product development

Product Development Centres

Looking to test new recipes for industrial-scale production? Or to evaluate different processing technologies? Our pilot plants have everything you need.

Learn more about our Product Development Centres⁠

Κουζίνα Κέντρου Ανάπτυξης Τροφίμων, συνεδρία μαγειρικής με τον πελάτη

Κέντρο Ανάπτυξης Τροφίμων

Επιταχύνετε την καινοτομία σας στον τομέα των τροφίμων και μετατρέψτε τις ιδέες σας σε εμπορικά προϊόντα στο Κέντρο Ανάπτυξης Τροφίμων Tetra Recart®.

Μάθετε περισσότερα σχετικά με το Κέντρο Ανάπτυξης Τροφίμων μας⁠

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