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Home 50 years of good stories

50 years of good stories

OUR JOURNEY    |    PERSPECTIVE   |   INNOVATION   |   CONTACT US   |   NEWSLETTER
Our Journey

For the past 50 years, Tetra Pak has been shaping Indonesia’s future - from pioneering food safety and sustainable packaging solutions to empowering communities and fostering industry growth, our journey has been one about leading innovation and developing partnerships. 

Discover the milestones, innovations, and people who have shaped this journey—driving progress and making a lasting impact together as we continue to protect what’s good, today and for generations to come. 

Our Journey

A legacy of innovation, impact, and progress—scroll through the five decades of key moments and collaborations that have shaped the transformation of food & beverage industry in Indonesia.

First UHT filling machine installed

1975

First UHT filling
machine installed

First ice cream freezer installed

1984

First ice cream
freezer installed

First packaged coconut milk launched

1989

First packaged
coconut milk launched

First recycling program launched

2005

First recycling
program launched

First fruit tea drink launched

2010

First fruit tea
drink launched

First drinking yoghurt launched

2017

First drinking
yoghurt launched

First oatmilk drink launched

2020

First oatmilk
drink launched

TP Indonesia's growth

2024

Affirming our commitment to Indonesia's growth and investing in

Perspectives from Our People

As we celebrate 50 years in Indonesia, our people share their reflections on the journey so far—highlighting key milestones and the vision that continues to drive innovation and impact.

Michael Wu

For decades, we’ve grown alongside our customers, helping them adapt to changing trends and deliver safe, sustainable food and beverage solutions. That journey doesn’t stop here. By working together, we can make these solutions more accessible to everyone in Indonesia. Looking ahead, we want to build stronger partnerships with businesses and government organisations to support local communities.



Michael Wu

Managing Director MSPI

Selly Patricia

Witnessing the 50th anniversary of Tetra Pak is very fulfilling for me. I am proud to be able to digitize the workflow process to service customers more easily and efficiently. Knowing that these advancements not only help their businesses grow but also contribute to the broader development of Indonesia’s F&B industry makes the experience even more meaningful.



Selly Patricia

Senior Customer Service Representative

Hendra Wijaya

Having been with Tetra Pak for 18 years, I have had the privilege of witnessing its remarkable growth and evolution. We take pride in being the first company to introduce UHT technology in Indonesia, enabling our customers to deliver safe, high-quality products that families can trust.



Hendra Wijaya

Sales Director Indonesia

Okie Abdhellatif

One of the most enriching aspects of my career here has been the chance to travel internationally and witness the deployment of cutting-edge technologies in different markets. Another key highlight was not only learning from the examples, but also having the opportunity to apply that technical knowledge to assist Indonesian customers.



Okie Abdhellatif

Service Delivery Manager

Edward Enrico Kasim

It starts with understanding the unique and diverse needs of Indonesian consumers and businesses. Our packaging and processing solutions are designed to address local preferences. We collaborate with Indonesian brands to co-develop solutions that resonate with the local market’s demands, while ensuring food safety and quality remain at the forefront.



Edward Enrico Kasim

Services Director

Tommy Srihartoyo

Fostering strong partnerships and building trust with our industry stakeholders, local communities, and government agencies have been at the heart of our journey. By collaborating with industry players, we’ve driven new innovations that meet the evolving needs of businesses and consumers, from sustainable packaging to efficient processing systems.



Tommy Srihartoyo

Sales Director Indonesia

Sioelm Lim

What started as a company producing hundreds of millions of packages has grown into an industry leader producing over 6 billion annually. This is a remarkable testament to our commitment to innovation, sustainability, and excellence.



Sioelm Lim

Credit Controller

Leading the Change for 50 Years

50 years of innovation, sustainability, and progress—see how Tetra Pak’s contributions have shaped Indonesia F&B industry through the years.

Improving Food Safety Through Innovation

Enhanced food safety with UHT technology, enabling dairy products and beverages to stay fresh longer and reach families in even the most remote areas.

Reducing Water Use Without Compromising Standards

Partnered with a customer to optimise plant processes, reducing water consumption by up to 60% while maintaining top sanitation standards—minimising environmental impact and unlocking cost savings.

Tailored Packaging for Evolving Market Needs

Adapting the Tetra Brik® Aseptic filling machine in 1996 to produce Tetra Wedge® Aseptic—introducing a cost-effective upgrade and highlighting Indonesia’s influence on global packaging innovation.

Improving Food Safety Through Innovation

Enhanced food safety with UHT technology, enabling dairy products and beverages to stay fresh longer and reach families in even the most remote areas.

Reducing Water Use Without Compromising Standards

Partnered with a customer to optimise plant processes, reducing water consumption by up to 60% while maintaining top sanitation standards—minimising environmental impact and unlocking cost savings.

Tailored Packaging for Evolving Market Needs

Adapting the Tetra Brik® Aseptic filling machine in 1996 to produce Tetra Wedge® Aseptic—introducing a cost-effective upgrade and highlighting Indonesia’s influence on global packaging innovation.

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