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Home 50 years of good stories

50 years of good stories

OUR JOURNEY    |    PERSPECTIVE   |   INNOVATION   |   CONTACT US   |   NEWSLETTER
Our Journey

For the past 50 years, Tetra Pak has been shaping Indonesia’s future - from pioneering food safety and sustainable packaging solutions to empowering communities and fostering industry growth, our journey has been one about leading innovation and developing partnerships. 

Discover the milestones, innovations, and people who have shaped this journey—driving progress and making a lasting impact together as we continue to protect what’s good, today and for generations to come. 

Our Journey

A legacy of innovation, impact, and progress—scroll through the five decades of key moments and collaborations that have shaped the transformation of food & beverage industry in Indonesia.

First UHT filling machine installed

1975

First UHT filling
machine installed

First ice cream freezer installed

1984

First ice cream
freezer installed

First packaged coconut milk launched

1989

First packaged
coconut milk launched

First recycling program launched

2005

First recycling
program launched

First fruit tea drink launched

2010

First fruit tea
drink launched

First drinking yoghurt launched

2017

First drinking
yoghurt launched

First oatmilk drink launched

2020

First oatmilk
drink launched

TP Indonesia's growth

2024

Affirming our commitment to Indonesia's growth and investing in

Perspectives from Our People

As we celebrate 50 years in Indonesia, our people share their reflections on the journey so far—highlighting key milestones and the vision that continues to drive innovation and impact.

Michael Wu

For decades, we’ve grown alongside our customers, helping them adapt to changing trends and deliver safe, sustainable food and beverage solutions. That journey doesn’t stop here. By working together, we can make these solutions more accessible to everyone in Indonesia. Looking ahead, we want to build stronger partnerships with businesses and government organisations to support local communities.



Michael Wu

Managing Director MSPI

Selly Patricia

Witnessing the 50th anniversary of Tetra Pak is very fulfilling for me. I am proud to be able to digitize the workflow process to service customers more easily and efficiently. Knowing that these advancements not only help their businesses grow but also contribute to the broader development of Indonesia’s F&B industry makes the experience even more meaningful.



Selly Patricia

Senior Customer Service Representative

Hendra Wijaya

Having been with Tetra Pak for 18 years, I have had the privilege of witnessing its remarkable growth and evolution. We take pride in being the first company to introduce UHT technology in Indonesia, enabling our customers to deliver safe, high-quality products that families can trust.



Hendra Wijaya

Sales Director Indonesia

Okie Abdhellatif

One of the most enriching aspects of my career here has been the chance to travel internationally and witness the deployment of cutting-edge technologies in different markets. Another key highlight was not only learning from the examples, but also having the opportunity to apply that technical knowledge to assist Indonesian customers.



Okie Abdhellatif

Service Delivery Manager

Edward Enrico Kasim

It starts with understanding the unique and diverse needs of Indonesian consumers and businesses. Our packaging and processing solutions are designed to address local preferences. We collaborate with Indonesian brands to co-develop solutions that resonate with the local market’s demands, while ensuring food safety and quality remain at the forefront.



Edward Enrico Kasim

Services Director

Tommy Srihartoyo

Fostering strong partnerships and building trust with our industry stakeholders, local communities, and government agencies have been at the heart of our journey. By collaborating with industry players, we’ve driven new innovations that meet the evolving needs of businesses and consumers, from sustainable packaging to efficient processing systems.



Tommy Srihartoyo

Sales Director Indonesia

Sioelm Lim

What started as a company producing hundreds of millions of packages has grown into an industry leader producing over 6 billion annually. This is a remarkable testament to our commitment to innovation, sustainability, and excellence.



Sioelm Lim

Credit Controller

As we celebrate our 50th year anniversary in Indonesia, I reflect with pride on the incredible journey of our company. When I joined, we were a team of just 90 employees — today, we are close to 200 strong. Throughout this growth, one thing has remained constant: our relentless focus on staying ahead of the competition. In an ever-evolving business landscape, we continue to invest in upskilling our people and enhancing their capabilities, ensuring they are ready to support and deliver on the innovations we bring to market. This commitment helps us serve our customers better and grow together with them.


Indria Ratna Hapsari
Head of HR Country Services Indonesia

Leading the Change for 50 Years

50 years of innovation, sustainability, and progress—see how Tetra Pak’s contributions have shaped Indonesia F&B industry through the years.

Improving Food Safety Through Innovation

Enhanced food safety with UHT technology, enabling dairy products and beverages to stay fresh longer and reach families in even the most remote areas.

Reducing Water Use Without Compromising Standards

Partnered with a customer to optimise plant processes, reducing water consumption by up to 60% while maintaining top sanitation standards—minimising environmental impact and unlocking cost savings.

Tailored Packaging for Evolving Market Needs

Adapting the Tetra Brik® Aseptic filling machine in 1996 to produce Tetra Wedge® Aseptic—introducing a cost-effective upgrade and highlighting Indonesia’s influence on global packaging innovation.

2025-04-20

Dorong pertumbuhan bisnis lewat paparan Tetra Pak tentang tren kopi siap minum dalam kemasan (RTD) di Indonesia

Dorong pertumbuhan bisnis lewat paparan Tetra Pak tentang tren kopi siap minum dalam kemasan (RTD) di Indonesia

Tetra Pak bersama Innova Market Insights, hari ini memaparkan temuan terbaru dari New Products Database global dan Innova Category Survey 2025.

Read more⁠

2024-10-03

Sosialisasi peraturan Jaminan Produk Halal bersama BPJPH

Sosialisasi peraturan Jaminan Produk Halal bersama BPJPH

Tetra Pak Indonesia dengan bangga menegaskan kembali komitmennya dalam mendukung peraturan Jaminan Produk Halal (JPH) pemerintah melalui acara bersama BPJPH. Melalui dialog terbuka dengan para ahli, kami terus mendampingi pelanggan dalam proses Sertifikasi Halal dan membantu transisi yang lancar dan sesuai regulasi.

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2024-06-18

Gandeng Pemimpin Industri di Indonesia, Tetra Pak Siap Berinovasi Kembangkan Pasar Minuman Ready-to-Drink di Pasar Asia

Gandeng Pemimpin Industri di Indonesia, Tetra Pak Siap Berinovasi Kembangkan Pasar Minuman Ready-to-Drink di Pasar Asia

Acara ini mempertemukan para pelaku industri makanan dan minuman guna mengeksplorasi peluang pertumbuhan pasar dan strategi bisnis RTD yang berkembang pesat.

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2023-09-15

Sinar Sosro and Tetra Pak Launch Recycling Campaign “DAURI-Daur Untuk Negeri” to Boost Indonesia’s Sustainability Ambitions

Sinar Sosro and Tetra Pak Launch Recycling Campaign “DAURI-Daur Untuk Negeri” to Boost Indonesia’s Sustainability Ambitions

Tetra Pak and PT Sinar Sosro launched the DAURI campaign to raise awareness about recycling used beverage cartons in Indonesia. Announced at the Festival LIKE, the initiative includes educational programs and supports Indonesia's progress in waste reduction, aiming to improve recycling rates and enhance waste management infrastructure.

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2023-05-08

Tetra Pak Reveals Key Consumer Trends for the F&B Industry via ‘Trendipedia’ 2023 Report

Tetra Pak Reveals Key Consumer Trends for the F&B Industry via ‘Trendipedia’ 2023 Report

Tetra Pak's Trendipedia 2023 report highlights key consumer trends like 'Flexi-shopping,' 'In Control,' and 'Eatertainment.' The report emphasizes innovation and collaboration to address industry challenges and adapt to post-pandemic shifts, helping businesses improve performance and sustainability.

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2023-08-31

Bersama Tetra Pak Merayakan Hari Kelapa Sedunia dengan Keserbagunaan dan Kelezatan Santan Kemasan

Bersama Tetra Pak Merayakan Hari Kelapa Sedunia dengan Keserbagunaan dan Kelezatan Santan Kemasan

Tetra Pak telah sukses merayakan Hari Kelapa Sedunia yang dirayakan setiap tahunnya pada tanggal 2 September.

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2019-01-07

Tetra Pak Meresmikan Rumah Baca Menggunakan Material Kemasan Karton Bekas Tetra Pak​​

Tetra Pak Meresmikan Rumah Baca Menggunakan Material Kemasan Karton Bekas Tetra Pak​​

Tetra Pak Indonesia inaugurated a reading house at SDN Cempaka Baru 11 Pagi, using recycled PolyAl materials from Tetra Pak cartons. The event on January 8 included local officials and featured student performances. The house, built in three months, showcases Tetra Pak's commitment to the Circular Economy and aims to foster reading among students.

Read more⁠

Produk Daur Ulang

Produk Daur Ulang

Mendukung dan mengembangkan strategi promosi yang inovatif produk akhir daur ulang UBC dan menciptakan permintaan pasar untuk atap gelombang.

Learn more⁠

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