For food and beverage brands, responding to changing consumer attitudes can be as much about the packaging your product comes in as it is about the product itself. There is a great deal to consider: How can packaging design help you reach new target groups? What type of packaging should you choose to best fulfil your consumers’ needs? How will new generations of consumers react to the way your product looks on a shelf – or feels in their hand?
In this Tetra Pak report, we bring data and insights from recent global market studies to answer these questions. Download to see a breakdown of current shifts in consumer behaviours, the different packaging design trends that are emerging as a result, and tips for how your brand can best take advantage of the current possibilities within packaging design.