Trendipedia 2023

The latest Trendipedia report is out now! We’ve sliced up the contents up into a series of Executive summaries. Each one is based on a particular theme and describes the trends connected with it.

The first theme – Smart and Adaptive – examines how economic and environmental instability are affecting people’s consumption habits. Learn more about the strategies consumers are embracing and what this might mean for your business.

Download first executive summary

Download the summary to get cutting-edge trend information and analysis, backed up by evidential data and real-world examples of how businesses are responding to new consumer needs.

Further executive summaries of themes from the 2023 Trendipedia report will be published throughout the year. Watch this space.

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Our Product Development Centres, PDC's, and Customer Innovation Centres, are great resources for developing and testing new products, recipes and categories

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Experience every step of the innovation journey in one place with experts from all corners of the world at your service in our Customer Innovation Centres

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