- Today most consumers (65%) in Europe, Central Asia and Americas favour plant-based beverages made by a dedicated plant-based brand.
- However, potential users are more accepting towards milk-brands also selling plant-based beverages (39% potential vs 30% users).
- A brand selling both options would be seen as modern and innovative without being confusing or (most importantly) incoherent.
- The vast majority is sold in 1 litre carton packages, but there is a shift towards smaller package sizes as well, especially in Europe.
* The facts in this article refer to Europe, Central Asia and Americas, if we don’t state otherwise.