How can packaging design help you reach new target groups? What type of packaging should you choose to best fulfil your consumers’ needs? How will new generations of consumers react to the way your product looks on a shelf – or feels in their hand? Our report answers these questions based on data and insights from global market studies.
1. This means creating cartons that are fully made of renewable or recycled materials, that are responsibly sourced, thereby helping to protect and restore our planet’s climate, resources and biodiversity; contributing towards carbon-neutral production and distribution; are convenient and safe, therefore helping to enable a resilient food system; and are fully recyclable.