What will your journey look like?
There are so many ways to innovate and grow. Whether you already know what you want to achieve or are looking for a new direction, we’ll equip you with the relevant information, insights and tools to trigger fresh ideas. We’ll then work with you to identify tangible new business opportunities and lead you through the process of bringing them to life and commercial success.
Spark ideas, solve challenges and secure results
Combining close collaboration with the latest technology and insights into emerging consumer trends, we offer you the best recipe for successful innovation. Watch the movie to find out what happens when you embark on a co-creation journey with us.
Spark ideas, solve challenges and secure results
Combining close collaboration with the latest technology and insights into emerging consumer trends, we offer you the best recipe for successful innovation. Watch the movie to find out what happens when you embark on a co-creation journey with us.
Meet us at a Customer Innovation Centre near you
The ideal place to start your co-creation journey is at one of our Customer Innovation Centres. These centres offer an immersive, collaborative space where you can detach from day-to-day business concerns and see things from new angles. Regardless of location, our teams apply the same experimental methodology and work together with you as partners, customising your co-creation journey to meet your objectives.
Steps to innovation
No two co-creation journeys are identical but they all follow a proven method for quickly iterating, refining and producing new solutions
Envision
We begin with an open discussion about where you want to go and what you want to achieve. Based on this, we scope your project together and define your KPIs.
Creation
Our two teams work together to identify the best way forward. Maybe a new brand, a new product, or a strategy to reach new target groups? We focus on rapid prototyping to check assumptions and validate which is the right direction to take. This stage can even include recipe prototyping and producing a first
Deliver
We then start moving from the theoretical to the practical… perhaps testing with end consumers or reiterating product concepts. You might also choose to develop and produce new food products on a small scale, using one of our flexible pilot facilities (Product Development Centres). This ensures all the details are ironed out before you ramp up to full scale production.
Grow
The journey doesn’t end with a new product on the shelf. We watch how it’s performing and help you tweak your communication, package design, distribution channel or product formula … to make sure your innovation reaches its full potential and continues to grow.
Discover the latest consumer trends and insights
Leverage our global trend reports and consumer research to understand what’s coming up and prepare for the future.
Keep your offering up-to-date and capitalise on new business opportunities as they arise.
