New ways to connect and get noticed
The Tetra Pak® Connected Package supports the digital transformation of your businesses, by creating and managing unique digital identities for each and every packaged product you make. Take advantage of our consumer engagement solutions to do what many other industries have been doing for a long time: connect directly with consumers and learn more about them.
Consumers around the world are rapidly getting used to scanning codes and interacting with brand owners online. Act now and be among the first in your category to take advantage of this emerging trend.
Tetra Pak® Connected Package
Digitalisation is extending packaging’s traditional role and opening up a whole world of new opportunities. Enabled by a unique code on every package, connectivity allows producers to turn their products into data carriers. Package codes can enhance consumer engagement while also gathering information in a valuable two-way feedback loop.
Packages are rapidly transforming into channels for information and interaction
Our industry has already taken its first important steps on the journey from traditional packaging to tomorrow’s intelligent packaging. It began with the codified package, which had a printed code but limited connectivity.
Step two is the connected package. We’re combining Tetra Pak’s Connected Package with unique code printing to enable consumer engagement solutions.
Beyond this lies step three - intelligent packaging. In the future, packages and devices will be able to communicate with one another, providing new levels of service and insights for customers and consumers.
