The future is digital
Digital technologies are rapidly changing the food & beverage industry. They are already enabling manufacturers to work much more efficiently and facilitating improvements in:
Value chain monitoring
Transparency
Tracking of individual products
Quality control - food safety
Connection between brands and consumers
Data collection - consumer understanding
Waste reduction - sustainability and circularity
Tetra Pak® Connected Package
Digitalisation is extending packaging’s traditional role and opening up a whole world of new opportunities. Enabled by a unique code on every package, connectivity allows producers to turn their products into data carriers. Package codes can enhance consumer engagement while also gathering information in a valuable two-way feedback loop.
Full traceability of individual packages will soon be possible for the first time, adding value to stakeholders along the value chain - from logistics to recycling.
Full traceability of individual packages will soon be possible for the first time, adding value to stakeholders along the value chain - from logistics to recycling.
Packages are rapidly transforming into channels for information and interaction
Our industry has already taken its first important steps on the journey from traditional packaging to tomorrow’s intelligent packaging. It began with the codified package, which had a printed code but limited connectivity. Now we’ve reached step two, the connected package. We’re combining Tetra Pak’s Connected Package platform with unique code printing to enable consumer engagement solutions - and soon also package traceability.
Beyond this lies step three - intelligent packaging. In the future, packages and devices will be able to communicate with one another, providing new levels of service and insights for customers and consumers.
Beyond this lies step three - intelligent packaging. In the future, packages and devices will be able to communicate with one another, providing new levels of service and insights for customers and consumers.
MORE ABOUT THE CONNECTED PACKAGE PLATFORM
Connected Package platform
The Connected Package platform, launched by Tetra Pak and powered by Microsoft’s Azure cloud service, brings benefits to food manufacturers, brand owners, retailers/e-tailers and consumers alike. It enables the creation of new solutions that will help our industry meet global challenges and change the face of food and beverage manufacturing as we know it today.
We are in the midst of a digital revolution – sometimes called the 4th industrial revolution or Industry 4.0. Our Connected Package platform prepares you for full and successful participation in the new, digitised business environment.
We are in the midst of a digital revolution – sometimes called the 4th industrial revolution or Industry 4.0. Our Connected Package platform prepares you for full and successful participation in the new, digitised business environment.
For manufacturers/brand owners
The new Connected Package platform will enable end-to-end traceability to improve production efficiency, increase quality control and transparency. Manufacturers will be able to track and trace the history and location of any product, making it possible to monitor for market performance and any potential issues.
For retailers/e-tailers
It will offer greater supply chain visibility and real-time insights, enabling retailers or e-tailers to track stock movements, receive alerts when issues occur, and monitor delivery performance. Full transparency throughout the entire supply chain will soon become possible.
For consumers
It will enable access to vast amounts of information such as where the product was made, the farm that the ingredients came from and where the package can be recycled. And it also opens up a direct communication channel to their favourite brands through fun games and apps where they can give feedback.
ONE PLATFORM. MULTIPLE SOLUTIONS.
One platform. Multiple solutions
The Tetra Pak® Connected Package platform has the potential to enable multiple solutions. First up is our Consumer Engagement offer – supporting interactive marketing campaigns that build consumer loyalty, boost sales and enhance consumer confidence. A Track & Trace solution is currently under development and will be announced shortly.
Tetra Pak provides a combination of hardware and software for every solution, plus all the technical and marketing support you need to get started and run successful campaigns. Our offer includes the equipment for generating and printing a unique code on every package, a portal and APIs for app development, a campaign creation tool and a dashboard for monitoring real-time results. Designed specifically for the food and beverage industry, the Tetra Pak® Connected Package platform is available all over the world and scalable to your needs.
Tetra Pak provides a combination of hardware and software for every solution, plus all the technical and marketing support you need to get started and run successful campaigns. Our offer includes the equipment for generating and printing a unique code on every package, a portal and APIs for app development, a campaign creation tool and a dashboard for monitoring real-time results. Designed specifically for the food and beverage industry, the Tetra Pak® Connected Package platform is available all over the world and scalable to your needs.
Consumer Engagement
With this solution, the package becomes a gateway to exciting new digital product experiences. Consumer Engagement enables finely targeted and rapidly adjustable marketing campaigns using real-time feedback. It also enables brand owners to share product information that confirms authenticity and builds trust among consumers.
Track & Trace (coming soon)
The unique code on each package will enable end-to-end traceability and value delivery across the ecosystem by providing
Supply chain visibility
Inventory management and distribution intelligence
Claims management and targeted product recalls
Product source/process transparency
Recycling information
CUSTOMER CASES
Sales increased by 18%
Sales went up by 18% when one of our customer in Central America followed up a launch of a high-protein milk with a scan and win promotion. They used relevant content and attractive prizes to engage the consumers.
Read full customer case
Crowdfunding via promotion created goodwill
Thousands of consumers took part in a connected package campaign in Latin America. They scanned packages to generate points for a good cause. Brand awareness increased dramatically as well as goodwill.
Read full customer case
A European company gained a wealth of information about their customers
94% of users completed a quiz when a European dairy company ran a scan and win promotion. The quiz had an educational role to highlight the benefits of the products promoted in the campaign.
Read full customer case
A Chinese dairy boosted brand awareness
A dairy company in China created brand loyalty with a new generation of Chinese consumers using a scan and win promotion. The yoghurt sales went up by 12%.
Read full customer case
Promotion based on package connectivity increased sales by 16%
Find out how a dairy producer in Southern Europe boosted sales by 16% using our Scan & Win Consumer Engagement solution.
Read full customer case
Boosted brand awereness
Discover how a Scan & Win campaign in Central America boosted brand awareness stimulated sales with a unique package connectivity.
Read full customer case
How a market-leader in dairy production generated more sales
How do you generate more sales when you are already market-leader? A European dairy company ran a series of three national scan and win promotions and saw their share of the flavoured milk market rise from 30.3% to 33.8%.
Read full customer case
Digital consumer engagement campaign boosted brand awareness
The first ever digital consumer engagement campaign in Russia boosted brand awareness. Our customer gained actionable insights after nearly 90,000 consumers scanned a QR code on packs of juice.
Read full customer case
MORE ABOUT CONSUMER ENGAGEMENT SOLUTIONS
Get a glimpse into the future
Get a glimpse into the future: imagine how interactive labels could increase consumer engagement and meet consumers’ needs for product information.
Consumer Engagement – making your packages more fun… and more functional
Our solution includes scan & win and loyalty campaigns, as well as consumer product transparency. What are the four main benefits for brand owners?
Boost sales through engaging interactive campaigns
Strengthen the value of your brand and position it as a digital forerunner
Get actionable, real time insights to make your campaigns more successful
Improve marketing ROI with precisely targeted and adjustable campaigns
Technical paper: Intelligent packaging
This paper discusses how digital technologies, enabled by the Industry 4.0 revolution, are offering manufacturers, brand owners, retailers and consumers new ways to interact with each other and understand how products are produced, distributed, consumed and recycled. All this, thanks to greater connectivity and the connected package.
Sign up to download the technical paper "Intelligent packaging - Give products a digital life"
Webinar: How is digitalisation changing the role of packaging?
In this webinar, we look at how to unleash new opportunities to get more value from packaging. Packaging is no longer only about product protection and functionality – it is also about connectivity and experiences. Packaging is evolving thanks to the advent of digitalisation. The digital journey has three fundamental phases, codified, connected and intelligent package. This webinar focuses on the second phase: the connected package.
Sign up and view webinar
Recipe for a successful promotion
What does it take to create an interactive Scan & Win promotion?
Generate and print unique ID on each package.
Use our developer portal and API library to create your own mobile application.
Let your consumers scan the code and win prizes.
Monitor your campaign via the customer portal, collect real-time data and make adjustments if needed.