What’s going on and what’s coming up?

Combining the findings of numerous external trend reports with our own research, Trendipedia reports help you get under the skin of your consumers. Understand what’s driving their behavioural changes and how the emerging trends are likely to affect your business.

Trendipedia executive summaries for download

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Consumers just want to have fun

As a brief escape from the daily grind, many consumers are seeking Amplified Experiences — playful, multi-sensory food and beverage products that elevate their everyday lives.* We explore how you can address this trend, with wild flavour combinations and collaborations that bring moments of magic.

*Trend report – Amplified Experiences

Woman gardening

Building in the ‘green’ without raising the price

How you can increase market share, while helping consumers achieve their eco-friendly consumption goals? One way is to be ‘Green by default’. In other words, make sustainability a co-benefit of your products…along with convenience, affordability, health and everything else people expect from your brand.* 

*Trend report – Green by Default

Man with green drink

New opportunities in Mindful Wellness

Wondering how to adapt your offer to meet the Mindful Wellness trend? Unsure whether to go clean label, add functional ingredients to your products, or focus on essential nutrients for GLP-1 users? Our latest consumer trend report helps you navigate the labyrinth of Mindful Wellness.*

*Trend report – Mindful Wellness.

Happy young people, yellow wall

How consumers are outsmarting the system

Group buying. Bulk buying. Buying private label goods. In the current economic climate, consumers around the world are looking for smart new ways to spend less on food, without compromising on quality.* Learn how you can support their ambition to be more Savvy and Conscious.

*Trend report – Savvy and Conscious

Father with child on his shoulders

Slowing down and getting ‘real’

What do buying local produce, home bars and the relaunch of Nokia’s classic 3210 brick phone have in common? They are all manifestations of the Authentic Connections trend – a collection of consumer responses to our fast-paced, technology-driven world. They all indicate a desire to slow down and get more real.*

*Trend report – Authentic Connections

two happy people in nature

When convenience is no longer enough

The bar is rising on convenience, as consumers demand increasingly quick and easy solutions to match their fast-paced lives.* Welcome to the age of Hyper Convenience. Our latest report explores this emerging trend – what’s driving it and how companies are addressing it with technologies that enable seamless on-the-go experiences and almost instant gratification.

*Trend report – Hyper Convenience

Earlier reports

Trendipedia explained

Business Insights Leaders Anna Larsson explains how our trend reports are put together, with a focus on the food and beverage industry to save you time and effort.

Trendipedia explained

Business Insights Leaders Anna Larsson explains how our trend reports are put together, with a focus on the food and beverage industry to save you time and effort.

All together we’ve identified 12 Demand Spaces in the market for non-alcoholic beverages & 12 Demand Spaces in the culinary categories. The data was gathered from:

Join us for a Demand Spaces workshop

  • Are you offering the right products?
  • Are you targeting the right consumers?
  • Is your communication in tune with their evolving values?
  • Would your products be more successful in a different package or package size?   

We invite you to bring all your market knowledge and business accumen to a Demand Spaces workshop so we can figure out the answers together.

Demand Spaces explained

Business Insights Leaders Anna Larsson and Antonella Maccarone explain how our twelve Demand Spaces have been identified and the value they bring to your business.

Demand Spaces explained

Business Insights Leaders Anna Larsson and Antonella Maccarone explain how our twelve Demand Spaces have been identified and the value they bring to your business.

Our expertise

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Customer case: water with a difference

Read about the Polish start-up that’s using a side-stream from fruit juice production to develop a new range of healthy beverages. Discover how we worked together to identify the ideal target group and communication platform for their new concept.
Tetra Top carton package, green juice in glass

5 ways to refresh your product portfolio

When you combine our global knowledge with your own understanding of a specific product category, consumer group or geographical market, it’s easier to see the way forward; to spot what’s missing from your product portfolio. Maybe just a small tweak in your package size, communication or product recipe is all it takes to tap into the Zeitgeist!
People in meeting

Focus on the food & beverage industry

Our trend reports draw on the 40+ research projects we carry out each year, as well as on external research carried by reputable companies like Ipsos and Mintel. We collect all the information and group it into themes that are relevant for the food and beverage industry. We then analyse how the emerging trends may affect your business, and work together with you to identify new directions for your product innovation.

Innovation and product development

Fantasy carton package design

Product innovation

Whatever your current vision, we’re dedicated to innovating both with you and for you to build a more resilient and profitable future.
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Product Development Centres

Looking to test new recipes for industrial-scale production? Or to evaluate different processing technologies? Our pilot plants have everything you need.
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Food Development Centre

Fast track your food innovation and transform your ideas into commercial products at our Tetra Recart® Food Development Centre.

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Have questions about our solutions and products, or need some expert advice? Our friendly team is here to help! Just fill out the form, and we’ll get back to you as soon as possible.

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