What’s going on and what’s coming up?

Combining the findings of numerous external trend reports with our own research, Trendipedia reports help you get under the skin of your consumers. Understand what’s driving their behavioural changes and how the emerging trends are likely to affect your business.

Executive summaries for download

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Slowing down and getting ‘real’

Buying local produce, home bars and the relaunch of Nokia’s classic 3210 brick phone are all examples of the Authentic Connections trend in action. Learn how forward-thinking companies are addressing this trend.

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When convenience is no longer enough

The bar is rising on convenience, as consumers demand increasingly quick and easy solutions that fit into their fast-paced lives. Welcome to the age of Hyper Convenience. Find out what’s driving this trend and how you can address it.

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Generating trust in an artificial era

Now anyone with a mobile phone and an internet connection can fabricate a convincing enough “truth”, consumers are wondering who and what they can actually trust. How is this affecting their choices …and your business?

Earlier reports

Trendipedia explained

Business Insights Leaders Anna Larsson explains how our trend reports are put together, with a focus on the food and beverage industry to save you time and effort.

Trendipedia explained

Business Insights Leaders Anna Larsson explains how our trend reports are put together, with a focus on the food and beverage industry to save you time and effort.

All together we’ve identified 12 Demand Spaces in the market for non-alcoholic beverages & 12 Demand Spaces in the culinary categories. The data was gathered from:

Join us for a Demand Spaces workshop

  • Are you offering the right products?
  • Are you targeting the right consumers?
  • Is your communication in tune with their evolving values?
  • Would your products be more successful in a different package or package size?   

We invite you to bring all your market knowledge and business accumen to a Demand Spaces workshop so we can figure out the answers together.

Demand Spaces explained

Business Insights Leaders Anna Larsson and Antonella Maccarone explain how our twelve Demand Spaces have been identified and the value they bring to your business.

Demand Spaces explained

Business Insights Leaders Anna Larsson and Antonella Maccarone explain how our twelve Demand Spaces have been identified and the value they bring to your business.

Our expertise

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Customer case: water with a difference

Read about the Polish start-up that’s using a side-stream from fruit juice production to develop a new range of healthy beverages. Discover how we worked together to identify the ideal target group and communication platform for their new concept.

Tetra Top carton package, green juice in glass

5 ways to refresh your product portfolio

When you combine our global knowledge with your own understanding of a specific product category, consumer group or geographical market, it’s easier to see the way forward; to spot what’s missing from your product portfolio. Maybe just a small tweak in your package size, communication or product recipe is all it takes to tap into the Zeitgeist!

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Focus on the food & beverage industry

Our trend reports draw on the 40+ research projects we carry out each year, as well as on external research carried by reputable companies like Ipsos and Mintel. We collect all the information and group it into themes that are relevant for the food and beverage industry. We then analyse how the emerging trends may affect your business, and work together with you to identify new directions for your product innovation.

Innovation and product development

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Product innovation

Whatever your current vision, we’re dedicated to innovating both with you and for you to build a more resilient and profitable future.

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Product Development Centres

Looking to test new recipes for industrial scale production? Or to evaluate different processing technologies? Our pilot plants have everything you need.

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Food Development Centre

Fast track your food innovation and transform your ideas into commercial products at our Tera Recart® Food Development Centre.

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Have questions about our solutions and products, or need some expert advice? Our friendly team is here to help! Just fill out the form, and we’ll get back to you as soon as possible.

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