Lund, Sweden

​​​​​​​​​​​​​​​​​​​​​White Paper: Understanding ambient yoghurt – challenges and opportunities

What is ambient yoghurt and why is everyone excited about it?

Ambient yoghurt is a type of yoghurt that has boomed in popularity in recent years. These yoghurts do not need to be chilled, and are either eaten with a spoon (often with added fruit), or else drunk directly from the package. This convenience has made it an extremely successful product, and a growth item in many markets.

Ambient drinking yoghurt, an entirely new category o​f dairy drinks, has taken China by storm since its launch in 2010. The market for this exciting product innovation has grown at an astounding rate, accounting for 13% of the country’s total yoghurt category in 2014 and is expected to achieve sales of almost €5 billion by the end of 2017. This illustrates the scale of opportunity the product presents globally, according to Tetra Pak.​ Read more in ​​​Ambient drinking yoghurt: untapped global potential​​

What do producers need to know?

Since ambient yoghurt requires additional heat treatment and stabilizers to ensure a product that is stable over time at room temperature, this places great demands on proper dosing, mixing and heat treatment.

In our new white paper , we lay out some of these challenges in more detail, offering advice and technical guidance reflecting best practices in the dairy industry.​

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