Digital watermarking - HolyGrail 2.0

Collection and sorting

Package with digital watermarking on kitchen counter

We joined forces with AIM, the European Brands Association and more than 85 companies and organisations from the packaging value chain on the HolyGrail 2.0 Digital Watermarks Initiative. The objective: to prove the viability of digital watermarking technologies for accurate sorting. As a result, we are currently working on securing compliance to a potential new watermarking standard for our package portfolio.

Quick facts

Location
Europe

Partners
AIM and more than 85 companies and organizations

For more information
AIM - European Brands Association

Tetra Pak contacts
Stahlberg Jennie