A differentiated printing portfolio
Good graphic design creates a purposeful relationship between the package shape and the content. How packaging looks plays an important role in product and brand communications, and can be seen as one of the key factors influencing consumers’ purchasing decisions. Your package is a blank canvas that can show consumers who you really are, what you stand for, and crucially, what your products bring to those who buy them.
Our differentiated printing portfolio has evolved based on your needs, backed by our expertise and market knowledge. Together with our packaging shapes and packaging materials, we offer a variety of printing products to suit all your requirements – and to ensure your products stand out on busy shelves.
Your guide to great design
From design concept to final colour approval, we support you on your packaging design journey – and the Tetra Pak Design Manual is a key element in this. If you already have a My Tetra Pak account and login, explore the Design Manual to get all the information you need on printing methods, paperboards, inks, and keylines, and a comprehensive guide to how all our different print options can turn your design into a compelling package. If you don’t have a login to My Tetra Pak, please send your request to designmanual@tetrapak.com
The science of standing out on the shelf
How can you make your private-label food product stand out and grab the attention of shoppers from the supermarket shelf? Learn the theory and practice of product differentiation from our in-house package design expert, Jonas Eklund.
