Tetra Pak has released a white paper on millennials - the largest generational group in history, spending approximately $600 billion annually, representing a significant and disruptive force on the global food and beverage industry.
But who are the Millennials and what makes them so disruptive? Tetra Pak examines this question, identifying the needs that characterize this group of consumers and in turn demonstrates how brands can optimize their products and packaging to meet these needs.
View/download the white paper Packaging up millennial success (pdf)
About Tetra Pak
Together with our customers we make food safe and available, everywhere. Since the start in 1951 we have taken pride in providing the best possible processing and packaging solutions for food.