Increasing recycling rates of packaging requires an approach that addresses each stage of the recycling value chain, from the design and production of food packages to the collection, recycling and sale of recycled materials.
Consumers play a crucial role in the recycling value chain. After all, they are the ones who choose and use the food or beverage product and decide whether the used package becomes part of the recycling system. That’s why it’s critical to increase consumer awareness about the opportunities to recycle carton packages and make it easy for consumers to take the initiative.
We work hard to get this message out to consumers through a plethora of educational programmes and awareness activities all over the world. For example, we partnered with the Catavento museum in São Paulo to create a permanent exhibition on the recyclability of cartons. Three of our customers sponsor activities and provide material for visitors. Within six months after the launch of the first exhibition, 100,000 visitors had attended. In 2021, we will continue developing digital content and inaugurate a new exhibition about the filling of packages.
We also created the Alag Karo waste segregation programme in Gurugram, India, in partnership with Coca Cola India, GIZ and Saahas. Along with raising awareness of the importance of separating waste for recycling, the programme implemented waste segregation systems in 24,000 households, 425 offices and 39 schools, and engaged 510 waste workers to help collect and sort recyclables.