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Home Insights Key Areas Automation and digitalisation All cases the connected package

All connected package cases

View all our cases and articles on the connected package solutions and digitalisation. With the addition of a unique code, your packages can become the gateway to a digital world of information and interaction. 

All cases

Man with tablet

Scan and win promotion: Boosting consumer engagement

Scan and win promotion: Boosting consumer engagement

Read how an Ecuadorian dairy used a modern digital promotion to boost consumer interest in traditional white milk products.

Scan & win promotion boosted consumer engagement⁠
Two girls with tablet

Premium juice producer expands market share in Mexico

Premium juice producer expands market share in Mexico

The premium juice segment has grown rapidly in recent years in Mexico. Here we explain how one producer used a scan and win campaign to increase its share

Premium juice producer increased market share in Mexico⁠
Woman holding pineapple

Loyalty program revived sales after COVID

Loyalty program revived sales after COVID

Sales of portion packages took a hit during the pandemic. A Peruvian juice and nectar producer ran a loyalty program and managed to boost sales by 18%.

Loyalty program revived sales after COVID⁠
Family looking at smartphone

Boosting sales of nectar drinks with scan and win

Boosting sales of nectar drinks with scan and win

Sales of nectar drinks increased almost instantly as thousands participated in an instant prize draw. A scan and win promotion was a new way to connect with consumers and gave a deeper insight into consumer behaviour with real-time scanning data.

Find out how a scan and win promotion generated consumer loyalty⁠
Man with tablet

Scan and win promotion builds consumer loyalty

Scan and win promotion builds consumer loyalty

A dairy company launched a scan and win promotion in the run-up to Christmas. The promotion was a success that far exceeded expectations. Sales rose by 28%. They sold 300,000 litres more milk in December 2020 compared to 2019.

Learn how a dairy producer increased sales and generated consumer loyalty⁠
Couple having coffee looking at smartphone,

Virtual currency boosted sale

Virtual currency boosted sale

The collecting of virtual coins to exchange for prizes was an incentive for consumers to purchase and scan packs of nectar. Coins could be exchanged for prizes during this scan and win campaign. As a result, sales of the brand of nectar rose by 10%.

Find out how virtual currency boosted sales⁠
Happy girls drinking milk

Increase sales by 3.5% with Tetra Pak® Connected Package

Increase sales by 3.5% with Tetra Pak® Connected Package

Using Tetra Pak® Connected Package during a triple campaign period increased sales with 3.5% for a European multinational dairy producer.

Read more about scan and win promotions⁠
Milk glass

How consumer engagement increased sales by 18%

How consumer engagement increased sales by 18%

A company in Latin America increased sales by 18% when using a Connected Package scan and win promotion with relevant content about fitness and health.

Read the consumer engagement case in Central America⁠
Woman with smartphone, home office

Consumer engagement increases brand awareness

Consumer engagement increases brand awareness

A producer of coconut water and coconut milk in Latin America created greater awareness of its brand via our Consumer Engagement Solution.

Read the consumer engagement case in Latin America⁠
Youths with smartphones, online and digital solutions

Accessing customer information for a dairy company

Accessing customer information for a dairy company

A fun and educational campaign, created via our Consumer Engagement Solution, gave a dairy company in Europe access to a wealth of information about their custo

Learn How a dairy company got access to information about their customers⁠
Yoghurt in bowl

Sales of yoghurt increased by 12% in China

Sales of yoghurt increased by 12% in China

A dairy company in China created brand loyalty with a scan and win promotion using our Consumer Engagement Solutions and Tetra Pak® Connected Package Platform.

Discover how the Sales of yoghurt increased by 12% in China with a scan and win promotion⁠
Intelligent packaging

Frontiers of intelligent package

Frontiers of intelligent package

By giving every package a unique code and combining this with the intelligent use of data captured throughout the value chain, you can transform your packaging

Read more about the Frontiers of intelligent package⁠
Scanning QR code on carton package

The changing role of packages as digital tools

The changing role of packages as digital tools

Unique QR codes on packages let food & beverage manufacturers interact with consumers and track products. Tetra Pak’s digital platform connects the value chain.

Learn more about The changing role of packages as digital tools⁠

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