View all our cases and articles on the connected package solutions and digitalisation. With the addition of a unique code, your packages can become the gateway to a digital world of information and interaction.
Premium juice producer increased market share in Mexico
The premium juice segment has grown rapidly in recent years in Mexico. Here we explain how one producer used a scan and win campaign to increase its share
Sales of nectar drinks increased almost instantly as thousands participated in an instant prize draw. A scan and win promotion was a new way to connect with consumers and gave a deeper insight into consumer behaviour with real-time scanning data.
The collecting of virtual coins to exchange for prizes was an incentive for consumers to purchase and scan packs of nectar. Coins could be exchanged for prizes during this scan and win campaign. As a result, sales of the brand of nectar rose by 10%.
A dairy company launched a scan and win promotion in the run-up to Christmas. The promotion was a success that far exceeded expectations. Sales rose by 28%. They sold 300,000 litres more milk in December 2020 compared to 2019.