In 2018, Tetra Pak rolled out “The carton match” school competition in Finland (www.kartonkikilpailu.fi) with both pedagogical and inspiring material, movies and tasks related to environment and recycling. The objective is to spread the knowledge about the importance of recycling, how it’s done, and that used cartons are a valuable resource and can be recycled into new products.
Eckes granini and Fazer Aito are co-hosts and each supports one “match”. The competition includes an intro quiz on recycling and three “matches”:
All tasks are selected to engage the children and their families in recycling with the purpose of establishing improved recycling habits but also engaging them in spreading the knowledge to others.