Kartonkikilpailu - kids competition

Consumer awareness

Kids holding carton packages and showing thumbs up in front of a carton recycling station

In 2018, Tetra Pak rolled out “The carton match” school competition in Finland (www.kartonkikilpailu.fi) with both pedagogical and inspiring material, movies and tasks related to environment and recycling. The objective is to spread the knowledge about the importance of recycling, how it’s done, and that used cartons are a valuable resource and can be recycled into new products.

Eckes granini and Fazer Aito are co-hosts and each supports one “match”. The competition includes an intro quiz on recycling and three “matches”:

  • Match 1: Measuring the recycling at home for two weeks and documenting a visit to a collection point
  • Match 2: Creating a recycling campaign
  • Match 3: Spreading the word to one hundred people, documenting the activity

All tasks are selected to engage the children and their families in recycling with the purpose of establishing improved recycling habits but also engaging them in spreading the knowledge to others.

Kids collecting carton packages in a recycling bag

Quick facts


Eckes Granini, Fazer Aito

For more information

Tetra Pak contacts
Nordstrom Kim